LOCATION

Escondido, CA

YEAR

2018

TYPE

Commercial & Brand Identity

SIZE

3000 SF

SITE AREA

3000 SF

CLIENT

Seven Beverages, Inc

INFO
Knø Beverage House is a new bar and cafe in Escondido, California. Created as a reaction to the overcrowded microbrew and coffee culture of Southern California, Knø encapsulates a playful spirit of unpretentious aficionados.

Nabi Boyd designed the architecture, interiors, identity, and graphics to create a cohesive design across various media. This included producing a family of logos that worked for the various products under the Knø brand (beer, coffee, bar/cafe) as well as stationary, merchandise, and ephemera.

The Beverage House itself is a long, narrow masonry building on a busy street in downtown Escondido. New bi-fold windows and skylights brighten the previously dark space. A mix of high and low materials fit with the brand vibe and embrace a casual but discerning, kid-friendly but sometimes rowdy crowd. The rear garden patio evokes a gabled village from the outside and is made up of a modular system of slatted structures that create various shade conditions and apertures to the sky.